Its a remarkable story which really made me think a lot. Michael Dell came up with an invovating idea of selling directly to customers and thus redefining the supply chain concept. Its very hard business plan to reproduce and I guess this was Dell's USP when it started its business, in the area where there were established players like IBM, HP, Compaq.
Its truly amazing story as how he broke all the 'normal routes' of selling computers. Also, Dell has started expanding in to other markets like, Laptop, Printer, Audio etc. Dell can be a true case study and inspiring story for those who wants to get in to market which already Exists. Message is simple, have an USP.
This is a good article about Dell.
http://economictimes.indiatimes.com/articleshow/1471868.cms
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