The coming together of arch rivals Subhash Chandra’s Zee entertainment and Rupert Murdoch’s STAR India to create a distribution company will have lasting impact on the TV distribution landscape. The joint venture called Media Pro Enterprises, (Media Pro, a 50:50 joint venture between STAR DEN Media Services and Zee Turner) will distribute 68 channels, including both firms flagship channels and plus the regional channels.
This is very interesting move from media and television industry perspective. Another example of such collaboration is ESPN STAR SPORTS, a joint venture in south Asia; between ESPN and STAR Sports, who compete in all other geographies. For any media company, content generation is most important thing and which takes a lot of attention. Media companies need to have their act together in content creation. Distribution is important arm, but it can be collaborated.
Similar consolidation happened in telecom industry, where the tower and infrastructure was handled through collaboration among different companies, who compete in the general market. A JV was formed to handle all the tower business. It makes lot of sense for the companies which will help to improve the margins and thus gives lot of competitive advantages when comes to the pricing model.
Such kind of collaboration is common in services industries as well. Infosys and Wipro, who compete in outside market in almost all the accounts, do collaborate when comes to certain technologies or certain customers. It is important to have a clear line of division between two companies when comes to such kind of collaboration.
What is important here is the customer or consumer. This is very healthy sign and trend that in order to serve customers, companies are coming together and forming Joint Ventures. This helps to improve margins and the quality of services will also improve (The media distribution for example, will help in digitizing the content across both the companies, and this makes the HD content possible) the service quality.
In order to improve the margins, such business models are being generated, which would eventually redefine how the business is operated.
For me, customer gets benefited and being consumer of such services/products I am happy by end of the day.
Sunday, June 26, 2011
Sunday, June 19, 2011
Organic Growth of Business
Question is, being a business leader how you grow the business?
Simple answer would be to acquire new customers and there by driving your topline. More customers means, more reveue.
One of the strategies which we have adopted in our BU recently is to expand our business with carefully crafted strategy of having focus on multiple factors and reducing the risk of business continuity. We started working towards new customers, but there were certain steps taken in addition to conventional selling in order to build a stronger growth engine.
When your existing service model/business model is not resulting in to new business; the following approach should be taken to keep the growth intact.
1)Expand in to new Service Offerings/business verticals: The logical expansion in to new service lines or building new service offerings or altering existing offerings will help to fuel more growth as these new offerings will drive more business.
2)Expand in to new Geography: Taking a matured set of offerings in to a new geography and start building that business. But, challenge there would be to start it from scratch and build the business step by step. Start-with-small is the key here.
3)Redefining the business model/service model in existing market; bringing in more value to customers will result in generating more business as it obviously catches the attention.
Offcourse, its very important to understand when the existing market is getting flat and the correct time to execute this plan.
I am extremely satisfied with the execution of this strategy as it has started resulting in to more business.
Simple answer would be to acquire new customers and there by driving your topline. More customers means, more reveue.
One of the strategies which we have adopted in our BU recently is to expand our business with carefully crafted strategy of having focus on multiple factors and reducing the risk of business continuity. We started working towards new customers, but there were certain steps taken in addition to conventional selling in order to build a stronger growth engine.
When your existing service model/business model is not resulting in to new business; the following approach should be taken to keep the growth intact.
1)Expand in to new Service Offerings/business verticals: The logical expansion in to new service lines or building new service offerings or altering existing offerings will help to fuel more growth as these new offerings will drive more business.
2)Expand in to new Geography: Taking a matured set of offerings in to a new geography and start building that business. But, challenge there would be to start it from scratch and build the business step by step. Start-with-small is the key here.
3)Redefining the business model/service model in existing market; bringing in more value to customers will result in generating more business as it obviously catches the attention.
Offcourse, its very important to understand when the existing market is getting flat and the correct time to execute this plan.
I am extremely satisfied with the execution of this strategy as it has started resulting in to more business.
Embracing Tough Times
We seem to have become afraid of sadness. There’s been so much emphasis on positive thinking and being happy, we are in danger of forgetting that an important part of being a complete person is learning to handle the tough stuff as well.
The things happening around us easily make us sad and the impact becomes noticeable.
Obviously, the positive emotions are more enjoyable and easier to live with, but it is perfectly normal to occasionally get sad because of disappointments in life. Being sad about things is one of the basic emotions as per human psychology and learning how to deal with it will teach us better lessons.
If we look back our lives, we learned biggest lessons when we faced problems or sadness. The lesson learnt in hard way or when things are going tough; is not very easy to forget. More ever a patch of sadness gives us a new layer of energy to go about new things, new definition of happiness or new height to scale.
In addition to this, a sad patch will make us understand the importance of happiness. Even our vedic scriptures said, life is all about having correct mixture of happiness and sadness & how important to face them with balanced mindset.
So, it’s ok to be sad. I feel, rather than trying to cheer up ourselves forcefully, I would rather give myself a little time, a little space and room to come out of it.
I think, life is all about continues learning, no matter which phase of life you are!
The things happening around us easily make us sad and the impact becomes noticeable.
Obviously, the positive emotions are more enjoyable and easier to live with, but it is perfectly normal to occasionally get sad because of disappointments in life. Being sad about things is one of the basic emotions as per human psychology and learning how to deal with it will teach us better lessons.
If we look back our lives, we learned biggest lessons when we faced problems or sadness. The lesson learnt in hard way or when things are going tough; is not very easy to forget. More ever a patch of sadness gives us a new layer of energy to go about new things, new definition of happiness or new height to scale.
In addition to this, a sad patch will make us understand the importance of happiness. Even our vedic scriptures said, life is all about having correct mixture of happiness and sadness & how important to face them with balanced mindset.
So, it’s ok to be sad. I feel, rather than trying to cheer up ourselves forcefully, I would rather give myself a little time, a little space and room to come out of it.
I think, life is all about continues learning, no matter which phase of life you are!
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