Business Around Entertainment Channels

There are so many entertainment channels which are coming out in India and this market place is becoming busy. The competition has been to capture the eye balls and channels are making all possible effort to attract people to their sofas.

 In recent weeks; there are array of General and news (Both general and business news) channels which got aired. 9X, Colors, UTV (Both General entertainment segment and business news) NDTV Imagine etc. And Colors, with its different program mix-up seems to be gaining popularity.

 There is news in the circles that ADAG is planning to enter in to this segment; and it will be interesting to watch how the equations would change once Relience enters. ADAG is known to its big and grand plans and I am sure entertainment segment will not be similar to what it is today.

 So far, Zee and Star have been market leaders with ‘saas-bahu’ serials and people certainly wanted some change. And few old Star TV executives, who went ahead to start 9X and Colors (And few others) understood this need in change and quickly shifted the gears to gain popularity.

 Though it doesn’t appear to be; but there is a whole lot of strategy and game plan behind all this, like any industry.

 We are interested in watching good programs after all; who cares if it is on Zee, Sony or Mony!

Go Kiss the world!

This is the auto-biography of Subrato Bagchi; which I just completed reading.

 “Go, kiss the world,” were the author’s blind mother’s last words to him. These words became guiding principles of his life. Through personal anecdotes and simple words of wisdom, he brings to the young professional lessons in working and living, energising ordinary people to lead extraordinary lives. ‘Go Kiss the World’ will be an inspiration to ‘young India’ and to those who come from small-town India, urging them to recognise their potential

 The book has been divided into three parts. First section deals with his birth and early days, second one talks about his earlier career and dilemmas while in the last section, he talks about his experience at Wipro and its growth from a small firm into what it is today.

 Excerpt: 

The pinnacle of my career at Wipro brought with it the opportunity to work directly for Azim Premji. Mitta had taught me to be a good human being before trying to be a leader. From Ashok Soota, I learnt what it takes to be a good leader. It was by observing Azim Premji from close quarters that I learnt about leadership from an entrepreneurial standpoint. Premji was acutely aware of the challenges that lay ahead for Indian companies in a progressively open economy. I learnt my final lesson on leadership on my last day at Wipro. He wanted me to stay back. I told him that one of my reasons for leaving was that we were very different people, we thought differently. He answered: “That is the reason we should work together.”

 Personally I am pretty much impressed by this book, the story of a middle class person, who started his career as Second Division clerk in Orissa government; went ahead to co-found a successful ideas-to-IPO organization. I am impressed by the openness and honesty of narration as well.

 It will be a very good reading and guiding material for young professionals like you and me; who many times, face dilemmas in life, which author calls as ‘Mid Life Crisis”! More ever it is a story of a young professional who wanted to make it by himself and the amount of hard work it takes to reach there.

 So, go kiss the world!