There are so many entertainment channels which are coming out in India and this market place is becoming busy. The competition has been to capture the eye balls and channels are making all possible effort to attract people to their sofas.
In recent weeks; there are array of General and news (Both general and business news) channels which got aired. 9X, Colors, UTV (Both General entertainment segment and business news) NDTV Imagine etc. And Colors, with its different program mix-up seems to be gaining popularity.
There is news in the circles that ADAG is planning to enter in to this segment; and it will be interesting to watch how the equations would change once Relience enters. ADAG is known to its big and grand plans and I am sure entertainment segment will not be similar to what it is today.
So far, Zee and Star have been market leaders with ‘saas-bahu’ serials and people certainly wanted some change. And few old Star TV executives, who went ahead to start 9X and Colors (And few others) understood this need in change and quickly shifted the gears to gain popularity.
Though it doesn’t appear to be; but there is a whole lot of strategy and game plan behind all this, like any industry.
We are interested in watching good programs after all; who cares if it is on Zee, Sony or Mony!
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