Organic Growth of Business

Question is, being a business leader how you grow the business?

Simple answer would be to acquire new customers and there by driving your topline. More customers means, more reveue.

One of the strategies which we have adopted in our BU recently is to expand our business with carefully crafted strategy of having focus on multiple factors and reducing the risk of business continuity. We started working towards new customers, but there were certain steps taken in addition to conventional selling in order to build a stronger growth engine.

When your existing service model/business model is not resulting in to new business; the following approach should be taken to keep the growth intact.

1)Expand in to new Service Offerings/business verticals: The logical expansion in to new service lines or building new service offerings or altering existing offerings will help to fuel more growth as these new offerings will drive more business.

2)Expand in to new Geography: Taking a matured set of offerings in to a new geography and start building that business. But, challenge there would be to start it from scratch and build the business step by step. Start-with-small is the key here.

3)Redefining the business model/service model in existing market; bringing in more value to customers will result in generating more business as it obviously catches the attention.

Offcourse, its very important to understand when the existing market is getting flat and the correct time to execute this plan.

I am extremely satisfied with the execution of this strategy as it has started resulting in to more business.