Businessweek has an artcile about new online-brainstorm, which is open for employees, contractors and families. The opinions of some 100,000 minds will lead to catalytic innovations so powerful they will transform industries, alter human behavior, and lead to new businesses for IBM. This is called the project an Innovation Jam.
CEO Palmisano says the company will put up to $100 million behind the strongest ideas. He told employees it is the first time "a technology company takes its most valued secrets, opens them up to the world and says, O.K., world, you tell us" what to do with them.
To prepare those invited to participate, the company built an interactive Web site that includes sound clips, virtual guided tours, and video snippets with background information. Two moderators were assigned to four topics: transportation, health, the environment, and finance and commerce.
It is great to see big business embracing user-led innovation. Innovation is not only restricted to products, it can very well be applied to processes, this is the example. One need to find newer ways to contribute to business growth.
How to run such brainstorm sessions on social networking sites like MySpace?
I am thinking about how to motivate people and try to retain them using some innovation? Any clues?
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