‘It happened in India’ is the autobiography of Kishore Biyani, founder and CEO of Future Group. Future Group has retail brands like Pantaloon, Central, Big Bazaar, Food Bazaar, and Pyramid.
Recently I purchased this book and have started reading it. It is too early to write a review on this book yet, I need to turn more pages to do that. But, this post is all about my first thoughts about Future Group and first generation entrepreneur, Kishore Biyani.
Mr Biyani has understood the Indian buyer’s mindset very well. And more ever, he is more of a calculated risk taker. This book talks about his strategy in all segment of retail business in India. He talks about ‘Sabase sasta din’ concept in Big Bazaar and how it created the word of mouth publicity among the people. This book can be liked because of such innovative ideas.
Being first generation entrepreneur, it is not easy to set up such a large business. We can see very few people who have been there and have done it. Sunil Mittal from Bharati group is another person who has done that. Mr. Biyani’s great achievements are in dreaming about big things and execute them up to greatest accuracy. In this way, it seems to be an inspirational reading.
Though, his ideas seems to be inspired from American retain business, like Home Depot (His recent venture of Home Town has similar business plan), Central (Similar business plan of Target) and Big Bazaar (Similar to WalMart), but these are truly ‘Indianized’ to server Indian consumer.
Any way, watch is space for more posts related to this book if I find it truly good. I am sure he has some thing to offer!
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment