First of all, congratulations Abhinav Bindra; you made us feel great! We, all Indians; salute you for your hard work, dedication and determination. It was an incredible job!
Coming to business side of it; I feel it is a ‘Golden’ business opportunity. In fact, for two individuals; one Abhinav and second one is Michel Phelps.
This is a right time for our brand guru’s to focus on sports other then cricket. With Abhinav being a house hold name now; corporate world can utilize his fame to market their brands. There is other side of the story as well; if Abhinav gets promoted by corporate; non-cricket sports get more visibility. Though there is no history in India of non-cricket brand ambassadors; it might just start, who knows?
Phenomenon Phelps made history in this Olympics; and I am sure his brand is now ready to explode. CNN reported his current brand value is $30 million! Phelps has become a synonymous to swimming as Born Borge (Arguably) was to tennis or Tiger Woods is for Golf. By doing nothing; Swimming will get more popularity in whole world by Phelps name. That is the fame and brand he has created himself.
Corporate America is famous in catching such great players and builds the branding around him/her. Sports Marketing is very systematic there and I am sure Phelps will en- cash this.
I believe; both these cases are real golden opportunities, if done right.
After seeing Olympics this time; I can’t help myself but jump the lane and ask myself; how much our city (Pune) is prepared for an international event like CYG?
Do we really care that we want to be a good host?
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