One of the recent trends; which is very popular and money earning, is social networking business. When the concept came in to action first, it was kind of rewriting the Internet business book where a whole new market was developed.
When the concept started, it was used among friends/college kids to just be in touch and share some pictures/videos and let others comment on that. But, soon the business side of this concept came out. Now all social networking sites have evolved as major business networking sites. This allowed social networking to evolve as a business model and soon all these networking companies started making money by building revenue models around it.
For example, if I have a business and wanted to sell something, now I need not to have a full fledged website; I can just create Facebook/Orkut/Some other social networking page, where by subscribing to different groups I can make my business really popular. I can come up with different promotions, webcasts, and whitepapers there by really diverting the traffic to my business/social site.
This is something new concept.
You can do much more than just getting connected using professional networking sites like LinkedIn. It allows you to subscribe to user groups of your interest and thus participate in the discussion, or you yourself can initiate the discussion and allow others to comment on this. Personally speaking I got a job offer from LinkedIn; which got materialized eventually. These networking sites give you such a powerful media to express yourself.
It is quite interesting as how the money is getting generated in this business; for example there are three revenue models for LinkedIn.
1)Subscription: There are few services; which are still needs subscription, like to find out who really accessed your site. Individuals like you & me doesn’t need this. But, it comes real handy for business to know who accessed their site as they might be their potential customers. Thus this subscription helps.
2)Advertisement: They sell ads to different business and thereby making money
3)Selling Services as SaaS (Software as a Services): LinkedIn sells the services as software to companies to allow them to create site and allow employees to be part of it. This gives companies to establish the platform for employees to share ideas and be connected. Sometimes companied will form Alumni sites which might help them to attract old employees back.
One thing for sure, these networking sites have changed how we spend time on Internet now days.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment