Monday, February 15, 2010

Blue Ocean Strategy: Applied to IT Services in IONNOR

I tried to do a mapping of ‘Blue Ocean Strategy’ to IT Services Business Unit in IONNOR and presented to executive team during a weekend meeting.

Just to set the context;
• This is just an internal presentation, to do a SWOT analysis between the market leaders in Nordic region, TCS and Cap Gemini
• The comparison was focused on the strengths and weakness of each company.
• IONNOR has been clubbed with ErgoGroup in arriving at this strategy.

In and all, it helped us a lot in framing the strategy for this year and identifying the focus areas which we need to take care on urgent basis.

It is so powerful that, with-in few minutes the strategy shaped up and we were in discussion as how to create a new market place where we are playing on our strengths and mitigating the risks.

It gives a lot of confidence and feeling of big league.

4 comments:

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Denis Pedro said...

Hello,

I´m trying to run the same analysis here in Brazil....Would you mind to share some files to assist us here?

Thanks in advance