The competition is picking up to capture audience on your small screen. The differentiation of big and small screen is reducing fast. And working in TV is no more considered as demotion for big stars.
Look at how the general entertainment section, business news, general news segments are competing with each other! Be it Colors, Sony, Zee, TimesNow, ET Times, or CNBC. If Colors comes up with ‘Big Boss’, Sony is replying back with KBC and so and so forth. All are trying to catch you during the primetime.
Interesting part of the entire strategy is they have a business plan as how to capture the audience through content for target audience concept. For example, MTV focuses on youth; ‘Khataronke ke khiladi’ focuses on youth as well. The prime time serials are having target audience of ladies.
So, the competition to grab your attention is catching up and TV channels are mixing their contents in such a way, which appeals to bigger market segment and there by trying to cash. Look at the stars who are performing for us, Amitabh, Shahrukh, Salman, Akshay, Priyanka, all big screen stars.
Is this a sign of consolidation?
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