Monday, April 10, 2006

Air India !

I read an interesting news piece about A-I to raise $ 1.1 bn loan for purchasing new fleet. I don't understand this business move. Its true, most of the A-I's flights are leased and are not in extremely good condition, its required to have new fleet. But, in my opinion, A-I should focus on fixing the service, both in-flight and at airport. This is also important step for A-I along with purchasing new fleet.

India's skyline has changed a lot recently, and service has becoming an important thing. Wide range of services are avialable from Deccan, Kingfisher, Jet-Sahara; locally, and internationally its a different equational all-together. Indian customers are not attracted by low-price any more.

So, its important to focus on service as well in A-I, where a flight-attendent's smile is most costly thing !!

http://www.businessstandard.com/common/storypage_c.php?leftnm=10&bKeyFlag=BO&autono=86799&chkFlg=

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