Thursday, April 13, 2006

Anthem Rewards!

Anthem is the major helthcare insurance provider. They have a program, where if you keep active yourself for 30 mins in a day, you will get 10 bonus points and also if you eat healthy, you get 10 points. You can redeem points. Very good program for users like me, who tend to workout almost daily.

But, honestly, I didn't understand the business plan behind this. What is the ROI for them? If I do keep active, does it mean my helthcare expenses will be reduced?

http://www.anthemrewards.com

No comments: