I visited Cold stone Creamery this weekend; I was pretty much impressed with the business plan behind that chin. They have wide variety of selections to make and what fascinated me most is how they sell ice-cream which will be available cheaply in grocery stores.
They have a company statement, ‘Friends don’t let friends to eat ice-cream from grocery stores!’ And also, they sign different songs when a customer tips them, the working mood was jolly and I bet, they attract many customers due to this kind of clean and neat service.
I read about this business plan in Business Week some time back, but now I got a chance to see it. And more ever, it works!!
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