The Five Messages leaders should manage

I was reading a review in ‘Harvard Business Review’ this weekend, titled ‘The Five Messages leaders should manage’, by John Hamm.

This is all about functioning of CEO and what they need to really focus on. Author says, CEOs need to focus on how to pass the correct message through out the organization, it’s very vital for company’s success. He compares the situation with Emergency Medical System, where all the team members seem to be on the same page, all the times. The doctors, the paramedics, the nurses, all of them share the same thought when comes to saving a life. The same situation should be there in the organization. Otherwise, the vision and dream of a company will remain in the boardrooms only. Author says, CEOs should not assume that all his top management shares the same thought that leads to disaster. CEO should inspire the organization to take up responsibilities for creating better future.

1) Organization Structure and Hierarchy.
Organization restructure should happen to align with market competition and that should always aim to take up the competition. In this competitive market place, aligning the company structure is the need of hour and CEOs needs to do a better job on communicating the organization changes up to the bottom level. Otherwise it just creates confusion amongst employees about what is the future of the company and who is what in new organization. Communication should be so effective that there should be no room for confusion or fear.

Author gives example of HP and its then boss. He says, when reorganization happened, everyone was so confused about their future that the actual work stopped for 12 weeks, which is one full quarter! Instead, he says, with in 48 hours of announcement of restructure, CEO should have a company wide meeting and a web cast as why this is been done. To keep the confusion to a bottom level, CEO should have involved everyone in the structure plan.

2) Financial Results:
Results are another powerful concept that left unmanaged, poses a risk to a company’s long term health. When a CEO tells, focus on our results, senior managers often interpret that as meaning ‘Do whatever it takes to meet investor expectations’. By loosing the sight of the connection between employee behavior and results and failing to take advantage of existing opportunities, thus leaders miss out building a long term value for their firms.

Results should be used as diagnostic tools in the service of improving future execution.

3) The Leader’s sense of his or her job.
Surrounded by people who seek their feedback and approval, some fall in to the trap of thinking that their responsibility is to be the person who has all the answers. The ‘answer man’ falsely believes himself to be the final arbiter of conflicts, decisions and dilemmas. This puts him in to a very lonely and isolated position.

Effective leaders should understand their role is to get answers from others. Everyone has answers, ask questions, especially when some thing goes wrong.

4) Time Management:
Every executive feels that time is in short supply. CEO must communicate to the company that resource of time must not be squeezed for all it is worth but instead must be strategically utilized. Time is fixed to choose wisely within constraints.

5) Corporate Culture:
Culture is not created by declarations; it derives from expectations focused on winning. Culture that encourages performance if you hire right people and implement processes that will allow the company to win. CEOs who fail to communicate the vision and expectations very clearly, produce meaningless culture.

There is absolutely no use of having Friday parties, cultural programs etc, if this is not done properly.