Selling Solutions

I was reading a story about new approach to sales. Its adding ‘Empathy’ to the sales approach, this is where sales force will think from customer’s shooes. This would help sales guys to understand what language a customer is talking. Its no more just aggressive selling. It involves understanding the entire problem before giving the solution.

This concept seems to be quite new and I was talking to one sales VP, where he mentioned that he believes in ‘solution selling’, I think this is what he mean.

As this sales career really facinates me, I read about this very interestingly. So, sales is not mere making pushy calls!!

Link to the article.