I concisely made a decision when we shifted to Chandigarh that we will not go for landline phone, which was otherwise would have been first thing after shift. I settled with a cell phone connection. I started thinking about shift in mindset which is occurring in recent times.
For example, hardcover suite-cases have gone now, you don’t see them in airports and railway stations anymore. MTV is not craze now since there are iPods, Video Players, cell phone is a recent phenomenon. So is T-20 cricket. We used to have so many quiz shows in TV when we were kids, but now more of reality shows. It was only (Dancing, ‘Rukawat Ke liye Khed Hai’) Doordarshan and now we have set of cable channels to choose from.
But, the transformation of scooter space is something what captured me! And the news I read about Bajaj fueled it further.
Slowly, Scoters (Gear Scooters, which we used to find when we were kids, not the gearless ones) are disappearing from Indian roads. The largest scooter manufacturer, Bajaj Auto Ltd, has announced last week that they would stop manufacturing scooters completely and focus entirely to build bikes. This is, perhaps, end to a habit and culture of ‘Hamara Bajaj Pride’; where our parent’s generation used to display.
From business point of view, the transformation of Bajaj Auto is incredible; CEO Rajiv Bajaj understood the change in habits of Indian consumer and started doing the transformation 4-5 years back. And it really paid off for Bajaj. Now majority of the business comes from bikes and scoter business is very low. Their earlier competitors (Read LML) are no more in the picture; who failed to read this change. This needs a lot of vision and understanding of consumer market. This kind of business strategy was criticized when it was planned and Bajaj still went head with his plan and proved all his critics wrong.
But, this is what the business strategy is all about, thinking ahead of the competition and time!
Subscribe to:
Post Comments (Atom)
4 comments:
Bajaj actually lost the Scooter business to Honda. Honda sold 43 L units last year. Infact, I would term this as a failure on part of Bajaj to envisage that gear-less drive would be the next big change in the scooter market in India.
Yes, when comes to Gearless scoters, this story is true.
But as I mentioned in the blog, this is not about gearless scoters, it is actually about Gear scoters, like Chetak, Super etc.
Genial fill someone in on and this fill someone in on helped me alot in my college assignement. Gratefulness you on your information.
My friend and I were recently discussing about how technology has become so integrated in our day to day lives. Reading this post makes me think back to that debate we had, and just how inseparable from electronics we have all become.
I don't mean this in a bad way, of course! Ethical concerns aside... I just hope that as the price of memory decreases, the possibility of downloading our brains onto a digital medium becomes a true reality. It's one of the things I really wish I could see in my lifetime.
(Posted on Nintendo DS running [url=http://cryst4lxbands.livejournal.com/398.html]R4i[/url] DS ComP)
Post a Comment