An air of confidence: How Indigo’s ambition is soaring

Couple of weeks back IndiGo airlines, which is a budget carrier in Indian skies, moved to European stock market when it announced the biggest deal in aviation history. Topping up an earlier plan to buy 100 planes with another 180 in a decade from 2015, IndiGo has demonstrated a shopping bag of $15.6 billion to buy Airbus aircrafts that would power its ambition to become an international player.

Barely five years after it started off as a humble budget carrier that people hardly noticed, IndiGo has emerged as a serious challenger to deep pocketed Kingfisher and Jet airlines. Indigo reported a profit of RS 550 crore last year, while most of the Indian airlines reported losses.

IndiGo’s success story starts from the concrete business plan its founders, Rahul Bhatia and Rakesh Gangwal, had and they built a very good initial team. Their first CEO, Bruce Ashby built the right systems, processes and competitive cost structure. They have been concentrating on what the customer wants, on-time departures, clean aircraft and good and clean flying experience, they stick to this plan and didn’t try anything else. The airline has impressive 80.6% ontime performance.

IndiGo’s 180 aircraft deal with Airbus has shifted the word’s focus on India. The historic order is a very strong comment on India’s overall economic growth, the growth potential of countries aviation sector and confidence of IndiGo’s business plan, its ability to execute such a large order and to raise the funds for it. This order for industry leading fuel efficient aircraft will allow IndiGo to continue to offer low fares.

Airlines have come and gone ever since the skies were opened up nearly two decades ago. While East West Airlines and ModiLuft had glamorous starts; Jet seemed to be only one going steadily forward until Kingfisher arrived. As it happened, the budget airline that fired the country’s imagination, Air Deccan has bitten off more than it could chew and ended up with Kingfisher Airlines, while Jet gobbled Sahara.

IndiGo, on the contrast, has behaved more like the tortoise in the race with hare. From day one, it has behaved as nothing but a no-frills airline and focused more on making the roads in the industry.

It appears that, IndiGo has clear business plan and strategy to expand itself as International carrier as it is completing 5 years of flying, which is required to get international flaying license. Clear message is, if you have a differentiator, you can win even though you are late entry in to the game.